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If a loved one has (or if you have) a special birthday coming up, learn how to celebrate it with the perfect jewelry gift.

What do 12, 18, 21, 25, 30, 40, 50, 60, 70 and 75 have in common? It’s not a math question. The correct answer: jewelry.

These milestone birthdays call for a special gift, and jewelry is a great option because it’s lasting and, chosen with care, has emotional meaning and sentimental value. What’s more, it’s appropriate for women and men.

If you’re about to celebrate a friend or family member’s milestone birthday, you may be considering a whole range of gift ideas, from apparel to electronics to accessories such as jewelry. Keep in mind, however, that clothing will be out of style next season and a brand-new smartphone will be a technological dinosaur in two years. Though such gifts might be appreciated, they are rarely treasured. That’s the great advantage of jewelry: It’s a lifetime reminder of the special day and the special person who gave the gift.

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